The moment your
practice clicks
into focus.
Independent optometrists and multi-location practices use Optic to replace the generic health-site template — with live booking, patient portals, and frame galleries that feel like they were built for your exam lane.
340+ ODs launched in the last 90 days
Today · Feb 27
Marcus Chen
DOB 1988-03-14 · PD 64mm
OD (Right)
−2.75 / −0.50 × 180
OS (Left)
−3.00 / −0.75 × 175
Progressive lenses · Follow-up May 12, 2026
New Booking Request
Emily Thornton · Comprehensive Exam
Prefers Tue/Thu · Morning
This is what your patients see.
A generic health template from 2017. Tiny phone number buried in a footer. No online booking. The "Book Appointment" button opens a mailto: link. Your competitor across the plaza has the same template in a different color.
67% of patients under 40 abandon a practice website if they can't book online in under 60 seconds.
The booking that went next door.
Emily Thornton searched "eye exam near me" at 11:43 PM. Your phone number was on the site but the office was closed. She booked with the LensCrafters two blocks away — and she'll probably stay there.
Lost booking · Tue Feb 25 · 11:43 PM · Value: ~$340 initial exam + lens sale
Paper. Fluorescent light. A clipboard.
New patients fill out the same health history form on a clipboard. It gets typed into your EHR by hand. The intake process alone adds 12 minutes per patient and introduces transcription errors that end up in prescription records.
Independent practices lose ~4.2 hours/week to manual intake transcription.
— Lens flipping —
Better? Or better?
Every problem above has a precise solution already built into your Optic template.
A website that books while you examine.
Optic's booking widget is embedded directly in your practice site — available 24/7, synced with your schedule, and smart enough to ask the right pre-appointment questions before the patient arrives.
The 11 PM booking you'll wake up to.
Real-time availability, instant confirmation emails, and automated reminders mean patients book when they're ready — not when you're open. You'll find new appointments in your queue every morning.
Digital intake. Done before arrival.
Patients complete health history, insurance, and consent forms on their phone before they walk in. Data flows directly into your record system. No clipboard, no transcription, no 12-minute delay.
What's inside Optic
Every tool your
practice needs.
Live Booking
24/7 · No phone tag
Available Slots · Today
Syncs with Google Calendar, Outlook, and major EHR platforms
Frame Gallery
Showcase your inventory
Spirit Titanium
Lindberg
$420
Lemtosh 46
Moscot
$310
Gregory Peck
Oliver Peoples
$495
RB5154 Clubmaster
Ray-Ban
$185
10m
Time to launch
From signup to a live practice website, measured by our last 100 new ODs.
Patient Portal
Prescriptions · Insurance · Reminders
Prescription History
3 records · Last updated Feb 2026
Insurance Verified
VSP Vision · Active · $150 allowance remaining
Annual Reminder Set
Feb 27, 2027 · Auto-send SMS + Email
340+
Active practices
Independent ODs, multi-location groups, and new graduates.
Multi-Location Manager
One dashboard · Up to 12 offices
Downtown Optometry
Chicago, IL
18 today
Lakeview Eye Care
Chicago, IL
12 today
River North Vision
Chicago, IL
9 today
−73%
No-show rate
Practices using Optic's automated SMS reminders report a 73% reduction in missed appointments.
Real practices. Real outcomes.
ODs who stopped
squinting at their
old website.
340+ practices · 50 states
"I opened my first practice in September and needed to look established before patients even walked in. Optic had me live in a morning. By the end of week one I had 23 bookings from the website alone — people I'd never met."
Dr. Keisha Okonkwo, OD
Okonkwo Eye Care · Atlanta, GA
23
bookings · Week 1
"We run six offices across Portland and coordinating online booking was a nightmare — three different systems, constant double-bookings. Optic unified everything in one afternoon. I canceled two software subscriptions the same week."
Dr. Nathaniel Bergström, OD, FAAO
Pacific Vision Group · Portland, OR
6
offices · One dashboard
"My old website had a 'Book Now' button that opened a Calendly link from 2019. Patients kept calling to ask if we were still open. Optic replaced the whole thing and the intake form alone saves my staff 90 minutes a day."
Dr. Amara Patel, OD
Clear Sight Optometry · Austin, TX
90min
saved · Per day
Featured in
You've seen the problem. Now see the fix.
Preview your
practice.
Right now.
Download the Optic app and walk through a demo template pre-populated with real patient flows, booking widgets, and a frame gallery. No credit card. No commitment. Just clarity.
Your Practice Preview
Downtown Eye Care
Chicago, IL · Dr. Marcus Chen, OD